A process constantly tweaking the use of keywords and page content to improve website relevancy in an effort to secure a page one top ten Search Engine ranking against thousands of competing websites who are doing the same thing.
By necessity, the SEO process is a never-ending competition where todays winners can be tomorrow's losers based on the skills of SEO professionals and any changes the search engines make to their Page-Rank algorithms.
I liken the process to purchasing the rights to advertise on the most highly visible billboard in town one that guarantees the best possible exposure and highest possible conversion rates.
Assuming your SEO Expert is smart enough to secure this billboard position and then is capable of maintaining this ranked position you may get to keep your billboard location for a little time. Stop performing the SEO process, fail to keep abreast of Page-Rank algorithms the Search Engines make or simply allow yourself to be outsmarted by another SEO expert and your billboard advertising could be relegated to a side street or worse still some back lane location where it will never be seen.
By necessity, the SEO process is a never-ending competition where todays winners can be tomorrow's losers based on the skills of SEO professionals and any changes the search engines make to their Page-Rank algorithms.
I liken the process to purchasing the rights to advertise on the most highly visible billboard in town one that guarantees the best possible exposure and highest possible conversion rates.
Assuming your SEO Expert is smart enough to secure this billboard position and then is capable of maintaining this ranked position you may get to keep your billboard location for a little time. Stop performing the SEO process, fail to keep abreast of Page-Rank algorithms the Search Engines make or simply allow yourself to be outsmarted by another SEO expert and your billboard advertising could be relegated to a side street or worse still some back lane location where it will never be seen.
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