SEO, SEM and DNO Cost Comparisons

I watched my first SEO (Search Engine Optimization) commercial on TV in Australia this morning.

Reload Media are offering a guaranteed Page-One Ranking from between $3,000 and $20,000 PA. if you are interested have a look at their website for more details. http://www.reloadmedia.com.au

This company also offers, SEM (Search Engine Marketing) guaranteed Page-One Rankings from $4,000 to $22,000 PA.

With 84.2% of website visitors clicking on SEO ranked listings why, would anyone consider paying $22,000 annually when the SEO program offered by the same company costs $20,000 and delivers 503% more traffic?

More importantly why would anyone pay more than $100 because that is all it will cost to use DNO the SEO Revolution.

Comparative costs over 10 years

SEO = up to $200,000
SEM = Up to $220,000 plus 16% each year based on Google's forecast growth rate $469,069
DNO the SEO Revolution = Buy a copy of the book $16.95 plus $80

Implement the DNO strategy and put between $200,000 and $469,069 on the bottom line of your P&L.

Seems like the choice is simple to me.