Wednesday, September 21, 2011

SEO Outperforms SEM

Independent research confirms 84.2% of Search Engine users click on organic (SEO) listings compared to 15.8% for SEM (PPC) ads.

So why will SEM advertisers spend over 52 Billion Dollars in 2011 when they could spend a lot less to SEO their website.

I guess the answer to that is, SEO is not an exact science and is incapable of delivering permanent or for that matter even sustainable results.

Why is DNO the SEO Revolution, because it delivers permanent page one rankings for under $100. For one of my clients recently I secured number one position on page one of Google for a brand new domain name in only one week at a total cost of less than $100 and that included, purchase of the domain name, 12-months hosting and website development.

If that is not a Revolution then I don’t know what else you call it.

Compare the options:

SEM
Costs: $5 a day = $1825 $50 a day = $18,250, plus 20% every year to stay on top
Results: Page one from day one conditional on you paying more than anyone else will
Permanence: As long as you are prepared to pay, $0.01 more than your competitor will
Volume of traffic:  15.8% of clients who search relevant keywords

SEO
Costs: $3,500 initially and $350 a month to maintain ranking
Results: Possible page one ranking within 3 – 6 months depending on competition
Permanence: No permanence as this is a highly competitive activity
Volume of traffic:  84.2% of clients who search relevant keywords

DNO
Costs: $100
Results: Page One Ranking within a week
Permanence: Permanent results
Volume of traffic: 84.2% of clients who search relevant keywords  

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