Recently I searched the term "website development process" on Google to determine what the industry considers the process to be. I was disappointed but not surprised to lean that only two of the top ten website developers mad any reference to the use of Keywords and in both instances, the reference was casual.
The ten websites varied slightly in opinions but all included the following, analysis, specifications, design and development, content development, code development, testing, promotion and finally maintenance and updating.
This traditional approached to website development is responsible for the creation of numerous first class design concepts that are both easy to navigate and very informative for the visitor. They are also responsible for producing websites that are poorly ranked by the Search Engines or incapable of being found other than by their URL.
Only one of the websites promotes the concept of SEO (Search Engine Optimization) and they recommended the process be started at the end of the development process. For the life of me I cannot understand why these so called "specialist" recommend doing this work at the end of the development process given this approach would require significant change to all the work performed thus far.
This industry needs to re-evaluate its approach to website design. Throw away the tradition approach and start building websites from keyword research that confirms what Search Engine users use to find product/services.
Keyword identified from keyword research should be used as part of page URL, page title, page description and H1 Tags, they also need to be included in the page metadata keywords.
The ten websites varied slightly in opinions but all included the following, analysis, specifications, design and development, content development, code development, testing, promotion and finally maintenance and updating.
This traditional approached to website development is responsible for the creation of numerous first class design concepts that are both easy to navigate and very informative for the visitor. They are also responsible for producing websites that are poorly ranked by the Search Engines or incapable of being found other than by their URL.
Only one of the websites promotes the concept of SEO (Search Engine Optimization) and they recommended the process be started at the end of the development process. For the life of me I cannot understand why these so called "specialist" recommend doing this work at the end of the development process given this approach would require significant change to all the work performed thus far.
This industry needs to re-evaluate its approach to website design. Throw away the tradition approach and start building websites from keyword research that confirms what Search Engine users use to find product/services.
Keyword identified from keyword research should be used as part of page URL, page title, page description and H1 Tags, they also need to be included in the page metadata keywords.
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