Pay Per Click Obscenity

If you ever needed to know why Pay Per Click advertising on Search Engines like Yahoo and Google is so high then read this article Yahoo boss pockets $35m – in just six months and start considering your options.

Yahoo chief Marissa Mayer hauled in $US36.6 million ($35.3 million) in pay, bonuses and stock last year after just six months at the helm of the internet firm, with some of that time spent on maternity leave.

Ms Mayer – one of Google’s first employees – became one of the most prominent women in Silicon Valley when she was appointed Yahoo chief executive in July.

She was the first female engineer at Google and among its high-ranking executives when she left for the Yahoo! post.

Yahoo spent heavily to recruit Ms Mayer – the youngest CEO of a Fortune 500 company. The company said it paid her a one-time retention award valued at $US30 million, a one time “make-whole” award valued at $US14 million to cover lost compensation at Google and future annual stock awards of $US12 million.

When you look at the Pay Per Click cost of the following top 20-keywords relative to this story its not hard to understand why they are so high.

1. Insurance – $54.91 per click
2. Loans – $44.28 per click
3. Mortgage – $47.12 per click
4. Attorney – $47.07 per click
5. Credit – $36.06 per click
6. Lawyer – $42.51 per click
7. Donate – $42.02 per click
8. Degree – $40.61 per click
9. Hosting – $31.91 per click
10. Claim – $45.51 per click
11. Conference Call – $42.05 per click
12. Trading – $33.19 per click
13. Software – $35.29 per click
14. Recovery – $42.03 per click
15. Transfer – $29.86 per click
16. Gas/Electricity – $54.62 per click
17. Classes – $35.04 per click
18. Rehab – $33.59 per click
19. Treatment – $37.18 per click
20. Cord Blood – $27.80 per click

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