The Primary Objective of any Sales Manager is to achieve and consistently exceed sales
forecast.
Sales Managers have become reliant on software that
measure activity, performance, and the conversion ratios of each of their
salespeople. While these tools play an important role in helping Sales Managers
manage their people and record the outcome, they do not record or measure the
play by play actions that actually win or lose business.
The ability to fine tune a salesperson’s selling
skills, storytelling, oral communication skills, telephone skills, listening
skills, written communications skills, prospecting skills, to mention but a few
can only be achieved when the Sales Manager Spends 80% of their working hours
in the company of the people who report to them.
Sales Managers
- Need to now the strengths and weakness of each person in their sales team.
- Have a strong opinion about what training is needed for each salesperson in their team.
- Know how to help each salesperson win more business.
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