Pay Per Click Obscenity

If you ever needed to know why Pay Per Click advertising on Search Engines like Yahoo and Google is so high then read this article Yahoo boss pockets $35m – in just six months and start considering your options.

Yahoo chief Marissa Mayer hauled in $US36.6 million ($35.3 million) in pay, bonuses and stock last year after just six months at the helm of the internet firm, with some of that time spent on maternity leave.

Ms Mayer – one of Google’s first employees – became one of the most prominent women in Silicon Valley when she was appointed Yahoo chief executive in July.

She was the first female engineer at Google and among its high-ranking executives when she left for the Yahoo! post.

Yahoo spent heavily to recruit Ms Mayer – the youngest CEO of a Fortune 500 company. The company said it paid her a one-time retention award valued at $US30 million, a one time “make-whole” award valued at $US14 million to cover lost compensation at Google and future annual stock awards of $US12 million.

When you look at the Pay Per Click cost of the following top 20-keywords relative to this story its not hard to understand why they are so high.

1. Insurance – $54.91 per click
2. Loans – $44.28 per click
3. Mortgage – $47.12 per click
4. Attorney – $47.07 per click
5. Credit – $36.06 per click
6. Lawyer – $42.51 per click
7. Donate – $42.02 per click
8. Degree – $40.61 per click
9. Hosting – $31.91 per click
10. Claim – $45.51 per click
11. Conference Call – $42.05 per click
12. Trading – $33.19 per click
13. Software – $35.29 per click
14. Recovery – $42.03 per click
15. Transfer – $29.86 per click
16. Gas/Electricity – $54.62 per click
17. Classes – $35.04 per click
18. Rehab – $33.59 per click
19. Treatment – $37.18 per click
20. Cord Blood – $27.80 per click

Get the full Story bit.ly/10TZPKz

Google's Author Rank

Google plans to use Author Rank not to authenticate an author’s credibility but to drive engagement with their failing Google+ Social Media network offering.

Changes to Google’s SEO Algorithm will incorporate Author Rank for one purpose only – to force website owners dependant on Google Page Ranking to maintain or grow their businesses to use their failed Google+ product.

The consequences of your noncompliance will be your website’s SEO ranking will be trashed.
Author Rank has the potential to be more disruptive than all of the Panda updates combined.

Under these proposed changes, if you don’t build an identity around relevant content Published on the Google+ Social Media platform, your website’s SEO ranking will be relegated to two page two or even further down the ranked listing.

Many, if not all of the best SEO practices regarding content strategy for link acquisition, will remain for Author Rank. Following  is a small list of strategies that you can apply to grow your Author Rank.

• Use Google keyword tools and Trends, to ensure popular keywords are included in your articles.
• Publish consistently on a regular basis (at least one piece of value-charged content a week).
• Ensure the title of your articles answers what your audience is searching.
• Copy should be tight and content should become a resource to answer questions and add value for your online community.

Google want you to use Google+ as your identity platform to claim authorship of your content and grab a first class seat when Author Rank is implemented. Once claimed, you will get visibility in search results as your content appears in a type of rich snippet, increasing your click-through rate as a result.

The idea is that, as an author, you won’t risk your reputation by manipulating search rankings and would rather not endorse content inappropriately after establishing a “ranked” reputation.

Finally, outside of Google+, your identity shines most when you help grow your community by attending local meet-ups, conferences or even just providing your expertise for free. It’s also an opportunity to connect your online and off-line voice to one identity, increasing not only your real world clout but also your Author Rank.
 
Google+ is a Failure
Based on anecdotal and statistical information, it seems the people that are truly involved in any sort of Google+ community are the people that stand to benefit from widespread uptake of the platform and Google themselves.

Bottom line Author Rank is never going to entice the masses into abandoning their long-standing relationship with Facebook, Twitter and Pinterest.

At the moment, Google+ is like a pool of piranhas. The piranhas in this metaphor being online marketers, waiting to segment, target and sell to any real person that dares to step into the water.
Google+ has great features, millions of members and plenty of famous advocates and yet as the diagram below shows it is almost completely devoid of organic life.

In the meantime internet users continue to use Google and seem all too willing to accept the obscene profits ripped from digital marketers trying to promote their products and services on the internet.

Google Announce Record Profits - most of them were Once Yours

Website owners the world over are expected to pay in excess of 52 Billion dollars trying to secure and then maintain search engines page one rankings for their websites in 2011. The uncontested global leader in the Search Engine market space is Google with annual revenues in 2010 of 29.3 Billion Dollars and second quarter 2011 growth of 32% over previous year http://investor.google.com/financial/t...ables.html. With only 15.8% of traffic clicking on SEM (Search Engine Marketing) ads the advertisers ability to sustain this level of expenditure has to be questionable. With SEO (Search Engine Optimization) programs delivering a whopping 84.2% of Search Engine traffic, choosing SEO over SEM seems to be a simpler business choice.

Problem is SEM and SEO is that are limited by the number of website that can be displayed on page one and with tens of thousands of websites competing for this space the determining factor is not the look, feel and content of a webpage but the price the website owner is prepared to pay for the privilege. If you doubt this in any way then have a look at the Google's revenue growth.

DNO the SEO Revolution is just what the name implies a fresh idea that will revolutionize the way website owners are able to secure a page one ranking.

Remarkably simple and highly effective, the DNO strategy cuts deep into the customers DNA confirming the thought process behind the way customers use Search Engines to find products/service on the internet. The strategy allows website owners to secure permanent page one rankings for less than $100 and unlike SEO and SEM where these ranked positions can only be maintained by paying 16% more each year DNO will never cost another cent.

SEO, SEM and DNO Cost Comparisons

I watched my first SEO (Search Engine Optimization) commercial on TV in Australia this morning.

Reload Media are offering a guaranteed Page-One Ranking from between $3,000 and $20,000 PA. if you are interested have a look at their website for more details. http://www.reloadmedia.com.au

This company also offers, SEM (Search Engine Marketing) guaranteed Page-One Rankings from $4,000 to $22,000 PA.

With 84.2% of website visitors clicking on SEO ranked listings why, would anyone consider paying $22,000 annually when the SEO program offered by the same company costs $20,000 and delivers 503% more traffic?

More importantly why would anyone pay more than $100 because that is all it will cost to use DNO the SEO Revolution.

Comparative costs over 10 years

SEO = up to $200,000
SEM = Up to $220,000 plus 16% each year based on Google's forecast growth rate $469,069
DNO the SEO Revolution = Buy a copy of the book $16.95 plus $80

Implement the DNO strategy and put between $200,000 and $469,069 on the bottom line of your P&L.

Seems like the choice is simple to me.

SEO Outperforms SEM

Independent research confirms 84.2% of Search Engine users click on organic (SEO) listings compared to 15.8% for SEM (PPC) ads.

So why will SEM advertisers spend over 52 Billion Dollars in 2011 when they could spend a lot less to SEO their website.

I guess the answer to that is, SEO is not an exact science and is incapable of delivering permanent or for that matter even sustainable results.

Why is DNO the SEO Revolution, because it delivers permanent page one rankings for under $100. For one of my clients recently I secured number one position on page one of Google for a brand new domain name in only one week at a total cost of less than $100 and that included, purchase of the domain name, 12-months hosting and website development.

If that is not a Revolution then I don’t know what else you call it.

Compare the options:

SEM

Costs: $5 a day = $1825 $50 a day = $18,250, plus 20% every year to stay on top
Results: Page one from day one conditional on you paying more than anyone else will
Permanence: As long as you are prepared to pay, $0.01 more than your competitor will
Volume of traffic:  15.8% of clients who search relevant keywords

SEO

Costs: $3,500 initially and $350 a month to maintain ranking
Results: Possible page one ranking within 3 – 6 months depending on competition
Permanence: No permanence as this is a highly competitive activity
Volume of traffic:  84.2% of clients who search relevant keywords

DNO

Costs: $100
Results: Page One Ranking within a week
Permanence: Permanent results
Volume of traffic: 84.2% of clients who search relevant keywords